Client Overview

Betpack is a leading authority in the world of sports and sports betting, providing comprehensive coverage of developments across various sports.

The company specializes in researching, testing, and ranking online sportsbooks and casinos with a strong commitment to transparency and impartiality. Betpack’s team of iGaming experts meticulously evaluates platforms based on security, usability, and value, offering ratings to help clients find the ideal online gambling sites.

Betpack SEO Link Building Case Study

While Betpack had a solid Domain Rating (DR) of 38, they turned to us for expert assistance in expanding their digital presence even further. Their objectives were clear: improve search visibility, increase organic traffic, and connect with more potential clients within the iGaming industry.

Our Approach

Despite an already strong foundation, standing out in the competitive iGaming sector required a tailored and strategic approach to link-building. We focused on acquiring high-quality backlinks from 95 carefully selected websites that were both relevant to Betpack’s niche and aligned with their business goals.

Key placements included:

Key takeaway: Our selection process didn’t prioritize domain authority alone. Instead, we chose each site based on its relevance to the iGaming industry, ensuring the backlinks contributed to boosting Betpack’s rankings for targeted keywords and driving qualified traffic to their platform.

Results

Domain Rating Improvement:

Starting with a solid DR of 38, we successfully increased Betpack’s DR to 49 — a significant and challenging boost at this stage.

Organic Traffic Growth:

Betpack saw a considerable rise in monthly organic traffic. After experiencing a period of stagnation, the newly acquired backlinks helped expand their reach, attracting a larger audience and more potential clients.

Keyword Performance:

Before the campaign, Betpack ranked for only a handful of high-value keywords, with limited visibility. Post-campaign, they secured top positions for several additional keywords, dramatically improving their visibility for relevant search queries.

Outcome

Our SEO Link Building strategy significantly enhanced Betpack’s already strong digital presence. By acquiring backlinks from authoritative, relevant websites, we not only boosted their traffic but also improved their rankings for critical search terms. As a result, Betpack is now reaching a broader audience and gaining visibility where it matters most.