Secret Sales long enjoyed a reputation for being a solid player within fashion retail, mostly through the well-established network of brick-and-mortar partners. However, as e-commerce progressed, the risk of becoming outdated rose for its traditional retail strategy.

The Challenge

Overdependence on the offline channels in a digital-first world

It was clear that consumer habits had begun to evolve, and with it, the brand began to see growth toward remaining open-minded concerning the never-drying source of new customers and an assured future. Secret Sales needed to make a significant boost to their e-commerce presence.

The Solution

A data-driven, cross-channel digital strategy that delivered real results

Such leap will make Secret Sales partner to have with Top Marketing Lead, the strategic marketing agency recognized for capacity to transform businesses digitally. Through this entire strategy that modernizes the direct online approach for the brand, the partners integrated:

1. LinkedIn Marketing

Automated, perfectly targeted campaigns to drive visibility among consumers and prospects through testing and analysis and continuous optimization everyday towards better performance and deeper customer insights.

2. Content Creation

Maintaining a consistent, engaging online voice through blog posts, landing pages, or other digital assets all crafted by Top Marketing Lead expert copywriters to resonate with Secret Sales's audience.

3. SEO Optimization

This resulted from a full audit of existing SEO to deliver an entirely new strategy which now focused on driving high quality off-the-site and on-site traffic and improving its overall search visibility.

4. Organic Social Media

These are all about engaged, shareable posts nurturing a brand and community development and audience watching.

5. Paid Social Campaigns

Ad strategies that help people find and reach their ideal customers, thus improving conversions into sales.

The Results

From retail-first to digital powerhouse—$1M+ in online revenue

Within just one year, Secret Sales was able to add almost an impressive 1M+ dollars to their e-commerce revenue-an astounding increase of 85% from the previous year. Other key performance indicators, however, flew as follows:

The partnership also produced a treasure trove of customer data that would give rise to even smarter decisions and more personalized marketing.

What Secret Sales values most? The hands-on, proactive approach that Top Marketing Lead adopts in order to achieve significant, measurable results.