Link Building Insights

Link building is a process of acquiring links to one’s own website or its content from outside sources – it is crucial to search engine optimization. These clickable graphics are known as hyperlinks or, more commonly, backlinks, and they act as a signpost to the content in question.

The importance of backlinks can hardly be overemphasized. In particular for search engines, especially Google, the more relevant and quality backlinks allow for the content to be considered authoritative. This trust can assist with searches ranked higher in results, which in turn helps to drive more traffic to the website. More traffic means more potential business.

The 4 main types of backlinks

Dofollow Backlinks

Dofollow backlinks (or follow backlinks) are a type of backlinks in which the web page carrying the hyperlink does not add any ‘rel’ attribute in the HTML codes. By default all the links are dofollow.

If you link to someone’s website but leave the HTML unchanged it will be called do follow backlink.

Dofollow backlinks show that you appreciate the page which is linked. And they serve to search engine spiders in discovering pages related and deserve to be ranked. Dofollow links appear in HTML codes like these:

<a href="https://example.com/"> Visit the ACME Homepage </a>

You need to use Dofollow backlinks in the following situations:

Link to a page containing relevant content on another website for the benefit of the reader. As a means to direct the attention of search engines and ensure these pages are indexed.

Nofollow Backlinks

A nofollow link is a type of link that has the rel=”nofollow” attribute. This is discouraging search engines from navigating the page reached at the link provided. Or consider it an endorsement of the said page linked so as to enhance ranking.

In HTML Nofollow links appear as follows:

<a href=”https://example.com/” rel=nofollow”> Visit the ACME Homepage </a>

Making your backlink nofollow means that you are instructing Google that you don’t want the site associated with the site to which you are linking as if you will be pointing to a rival’s business.

Sponsored Backlinks

So-called associations with the resources include affiliate links (also referred to as paid links). Such links have an attribute of rel = “sponsored”.

Here is an example of a sponsored affiliate link:

<a href=”https://example.com/” rel=”sponsored”> Check the latest flight prices (affiliate link) </a>

Typically, search engines ignore paid links for ranking purposes.

Why so?

It is due to the fact that they.

Essentials to an Efficient Link Building Campaign

It is worth noting that SEMrush, Moz and Ahrefs are some of the tools that are able to enhance or evaluate the backlink strategy. And these strategies bear the signs of improvement even with their constant monitoring.