Milos Stojanovic
10 April 2025Organic traffic stagnation: Web visibility was not leading to adequate organic uptick.
SCCG Management is a premier consulting firm for iGaming, sports betting, esports, and entertainment. With decades of experience and a solid network of industry contacts, SCCG Management provides strategic business development services for startup as well as established global brands.
Even with its reputed industry authority and niche expertise, SCCG still had hurdles to cross in view of:
Organic traffic stagnation: Web visibility was not leading to adequate organic uptick.
Broken links: Increasing 404 errors and outdated URLs hampered the user experience as well as SEO.
Keyword cannibalization: Multiple pages were competing for the same keyword, with internal competition damaging overall ranking performance.
We developed a solution to tackle these challenges using a multi-phased SEO strategy:
1. SEO Audit
To start with, a full technical and content audit was undertaken to establish weak points of structure, backlink profiles, and content strategy of the site.
2. Broken Link Recovery
Identification and fixing or redirecting of all broken internal and external links, which improved user flow and retained link equity.
3. Keyword Cannibalization Fix
Consolidation and restructuring of content ensured pages were targeting distinct, relevant keywords for clarity and authority improvements.
4. Content Optimization & New Strategy
A new content strategy focused on intent-driven topics, industry trends, and long-tail keywords. Factors supporting this included optimized meta descriptions, headers, and internal links.
Effects seen in a matter of months:
From blog to landing, every section gained rank and click-through rates.
This enhanced user experience and increased the authority and trustworthiness of the site.
Ranking for respective targeted keywords was established for individual pages, further emboldening SCCG's presence on searches across multiple verticals.
An SEO-focused intervention not only brought remedial attention to some long-medieval technical issues but triggered entire organic growth spurts for SCCG. This case not only exemplifies the possibility for greatly improving visibility and lead generation through targeted SEO-as-usual for established industry leaders.
We're here to help! If you have any questions or would like to discuss
how our SEO and digital marketing services can benefit your business
Our team of digital marketing experts creates effective marketing strategies and implements them with digital marketing innovations, smart analytics, and tools, in a way that speaks your brand’s language.
©Copyright 2024 TML - All rights reserved
